A former professional tennis player, Paul Annacone is now one of the world’s leading coaches and commentators in the sport. During his 14 years on tour as a player, Annacone won three ATP titles and reached a career high ranking of No. 12 in singles. With long-time partner Christo van Rensburg, he won the 1985 Australian Open, and he finished his career with 14 doubles titles.

As a coach, Annacone worked with some of the most esteemed and accomplished players ever to pick up a racket. Alongside Pete Sampras for nine of his 14 Grand Slam Titles, Annacone was called “the court whisperer” by Sports Illustrated. Under Annacone’s tutelage, Tim Henman saw his world ranking soar from No. 41 to a career-high of No.4. It was also with Annacone as his coach, that Roger Federer brought home two straight year-end ATP Championships in 2010 and 2011, buoying him back to the top ranking and earning his 7th Wimbledon title.

Paul has been sharing his wisdom on players and the game worldwide, commentating for Tennis Channel and covering the Rio Olympics for NBC. Annacone worked with tennis WTA rising star, Sloane Stephens, and, most recently, three-time Grand Slam winner, Stan Wawrinka. Paul is currently coaching rising American tennis player, Taylor Fritz. 

Zoom Coaching for Life
Zoom Coaching for Life

Coaching for Life



In this revelatory book, tennis becomes the perfect metaphor for life and this is why Coach Paul Annacone chose to call it, Coaching for Life. In explaining how to play with perseverance, rather than luck, Coach Annacone speaks for all of us - students, teachers, business pros, homemakers, parents, journeymen and women of all kinds, knowledge seekers and athletes on the cutting edge of their chosen game, whatever that game may be.


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... when you achieve your goals, it makes all the hard work pay off. Paul was a master at constructing, managing and executing the process concerns of your customers.

Roger Federer @rogerfederer

Any kid who takes his/her tennis seriously should read this. Same goes for parents too...something for everyone.

Martina Navratilova @martina

This book was hard to put down! Paul's philosophies, anecdotes, and wisdom are unparalleled... If you want a recipe to bring out the best in yourself, this book is for you!

Chris Evert @ChrissieEvert

You may come for the stories of Sampras, Federer and more but you'll also take away the valuable life lessons Paul shares from his wealth of tennis experience.

Jim Courier

If I could sum up my time working with Paul in three words it would be: process not outcome. He was brilliant at ingraining good habits on the practice court, emphasizing the need to trust your game and then executing that plan on the match court–this book goes through the steps to help you reach your potential & trust your process.

Tim Henman

Paul Annacone has been blessed with talent and surrounded by it his entire life. He's learned superlative lessons from terrific coaches and competitors, and in this book, he passes on to you all that he's admired and absorbed–as a student, a player, and a world class coach.

Mary Carillo

What a terrific book! Paul hits on the key aspects to help anyone set up a plan to reach their potential. A fun read with great application.

Tracy Austin @thetracyaustin

...It’s great that Paul is sharing the experiences from his playing days as well as the philosophies he used while coaching some of the all-time greats. This book is wonderful resource for anyone who wants to reach their potential, both on and off the tennis court. A must read.

Lindsay Davenport @LDavenport76

Finally a book that is easy to understand from a former top tennis player and a successful coach whose incredible knowledge is now out for all to read.

Pat Rafter

Paul knows how to bring out excellence in you and your game, by keeping things simple rather than ramping up an occasion. His strategies worked time and time again.

Pete Sampras